Gain a Competitive Edge in Your Housing Market
In the competitive housing market, the first impression is often the only impression. Our real estate secret shopper services provide an objective, in-depth look at every stage of your sales or leasing process. We give you the housing market analytics you need to perfect the customer experience and close more deals.
We serve the entire residential real estate industry, from multifamily housing marketing and new home sales to specialized sectors like senior living and student housing management. Our audits are a critical tool for effective property management and sales team development.
In summary: Our services provide the actionable insights necessary to optimize your sales process, improve agent performance, and ensure a superior customer experience from first contact to signed lease or contract.
How Our Audits Drive Housing Sales & Leasing
Optimize Sales & Leasing Performance
Turn more leads into residents and buyers. Our audits provide invaluable data for real estate sales training by evaluating:
- Speed and quality of lead follow-up
- Effectiveness of the property tour or home showing
- Sales techniques and closing skills of agents
Maximize your conversion rates with a targeted performance improvement plan.
Enhance the Customer Experience
A superior customer journey sets you apart. Our evaluation of the customer experience in real estate covers:
- Professionalism and knowledge of your staff
- Condition of the model units, amenities, and grounds
- Clarity and ease of the application or purchase process
Build a reputation for excellence that drives referrals and positive reviews.
Ensure Compliance & Operational Consistency
Protect your investment and your brand. A property management audit is essential for operational excellence and includes:
- Adherence to brand and service standards
- Fair housing and real estate compliance checks
- Assessment of property maintenance and curb appeal
Gain peace of mind with third-party verification of your operations.
The Importance of Agent-Led Experience
A report from the National Association of REALTORS® found that even though most buyers start their search online, 89% ultimately purchase their home through a real estate agent. This highlights the irreplaceable value of a professional and effective agent-led experience.
Our Property Evaluation Process
The Prospective Renter/Buyer Journey
Our shoppers engage with your property as a real prospect, from the initial phone call or web inquiry to the in-person tour.
Objective Performance Assessment
Shoppers complete a detailed scorecard, providing unbiased data on your team's skills, property condition, and brand presentation.
Actionable Market Research
We deliver comprehensive reports with clear analytics and strategic recommendations to improve performance and gain a competitive edge.
Frequently Asked Questions
What is an apartment mystery shopping service?
An apartment mystery shopping service uses trained, anonymous evaluators to pose as prospective renters. They engage with your leasing team, tour the property, and evaluate the entire experience against a detailed scorecard. This provides property management companies with an objective, firsthand account of their team's performance and the property's appeal.
How does this help with real estate lead generation?
Effective lead conversion is just as important as real estate lead generation. Our shoppers evaluate every step of the sales process, from the initial online or phone inquiry to the in-person tour. By identifying weaknesses in follow-up, presentation, or closing techniques, we provide actionable data for real estate sales training that helps you convert more of your existing leads into leases or sales.
Do you offer services for senior living and student housing?
Yes. We have specialized programs for both senior living mystery shopping and student housing management. We understand the unique needs and questions of these specific demographics and tailor our evaluations to assess the factors that matter most, from evaluating campus proximity for students to assessing care level options in senior living marketing.
What is covered in a property management audit?
A property management audit is a comprehensive assessment of your operations. It can include evaluating leasing agent performance, the condition and cleanliness of common areas and model units, compliance with fair housing regulations, and the overall customer experience for prospective and current residents. It's a key tool for effective multifamily asset management.
I want to be a real estate secret shopper. How can I apply?
We are always seeking detail-oriented and articulate individuals to join our team of property evaluators. If you are interested in becoming an apartment or new home mystery shopper, you can learn more about the role and apply on our 'Become a Shopper' page.
Ready to Close More Deals?
See your properties through the eyes of your prospects. Contact us today to design a custom mystery shopping program that gives you the competitive edge to thrive in today's housing market.
Become a Client