Uncover Actionable Insights from the Retail Environment
Digital analytics tell you what's happening online, but what happens when a customer walks into a store? Our in-store research services are designed to capture the critical moments of truth that define the retail experience. We combine this with our social media monitoring service to give you a complete picture of customer behavior, both online and off.
From shopper marketing effectiveness to merchandising compliance, we provide the real-world data you need to bridge the gap between your brand strategy and in-store execution. We transform observations into powerful shopper insights that drive smarter decisions.
In summary: Our market research services provide a clear, objective view of your retail presence, enabling you to optimize the customer experience, improve sales, and strengthen your brand health.
How In-Store Research Drives Retail Success
Optimize Merchandising & Product Placement
Ensure your products are visible, accessible, and appealing at the point of purchase. Our retail merchandising services include:
- Retail audits for planogram and promotion compliance
- Analysis of shelf placement and visibility
- Package design testing in a real-world context
Take control of your in-store presentation to drive sales and brand consistency.
Understand and Influence Shopper Behavior
Go beyond sales data to understand *why* shoppers do what they do. Our consumer behavior analysis focuses on:
- Mapping in-store traffic patterns and dwell times
- Analyzing interactions with products and displays
- Identifying barriers to purchase
These retail customer insights are key to creating effective shopper marketing campaigns.
Improve the Total Customer Experience
The in-store environment is a crucial part of your brand. Our retail environment analysis evaluates:
- Store cleanliness, layout, and atmosphere
- Staff knowledge, friendliness, and availability
- Point of sale (POS) efficiency and experience
Our user experience (UX) research methods help you create a seamless and positive shopping journey.
The Modern Consumer's Focus on Value
McKinsey's "State of the Consumer" report shows that 81% of consumers have changed their shopping behavior since the end of 2022, with a significant portion of them switching to different brands or retailers to get better value.This trend highlights why in-store research is more critical than ever. With the vast majority of consumers actively looking for better deals and willing to abandon brand loyalty, the physical store shelf has become the final, decisive battleground.
Our Retail Data Collection Methods
Shop-Alongs & Exit Interviews
Our qualitative research services uncover deep insights by observing and interviewing shoppers during and after their journey.
Retail Audits & Data Collection
Our quantitative methods gather objective data on pricing, promotion, placement, and stocking levels with precision and scale.
Insights & Analytics
We analyze the collected data through advanced retail analytics to deliver clear, actionable recommendations that impact your bottom line.
Frequently Asked Questions
What is the difference between shopper insights vs consumer insights?
Consumer insights focus on a person's broader needs, desires, and motivations. Shopper insights are a subset of this, focusing specifically on a person's behavior and decision-making process while they are in the act of shopping. Our in-store research is designed to capture these critical shopper insights at the point of purchase.
What is a retail audit?
What is a retail audit? It is a systematic, on-site evaluation of a retail environment. It involves trained auditors collecting data on specific criteria such as product placement, pricing, promotional display compliance, stock levels, and staff performance. It provides brands with an objective view of how their products and strategies are being executed in the field.
How can in-store research help increase basket size?
Our research helps you understand the 'why' behind the buy. By analyzing shopper navigation paths, observing interactions with displays, and conducting point of sale research, we identify opportunities to improve cross-selling, optimize store layouts, and enhance promotional effectiveness—all proven strategies for how to increase basket size.
Do you conduct both qualitative and quantitative research?
Yes. We are a full-service market research firm offering both quantitative research services (e.g., retail audits, traffic counts) for statistical data and qualitative research services (e.g., shop-alongs, exit interviews) to uncover deeper motivations and emotional drivers of behavior.
I'm interested in becoming a retail auditor. How can I apply?
We are always looking for detail-oriented individuals with a passion for retail. If you are interested in joining our team of field researchers, you can learn more about available opportunities and apply on our sign-up page.
Ready to See What's Really Happening In-Store?
Move beyond assumptions and gain a clear, data-driven understanding of your retail environment. Contact us today to design a custom in-store research program that will unlock new opportunities for growth.
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